innovative STRATEGIES AND solutions
Player Acquisition
Utilizing our technology we can acquire and target players playing regularly in your competitor's casinos. We can then clean our data list against the addresses of your known players and what's left over is all of the best most active players in your market! TARGETS ACQUIRED!
Un-Carded Players
Have you ever dreamed about being able to target the players playing regularly inside your casino who have never signed up for a player's card? Now you can! Whether you want to go for loyalty, new player signs up, or increased frequency of play our technology can bring that dream to life!
Player Reacquisition
How many players do you have signed up who haven't been back into your casino in a long time? Did they stop playing altogether? More likely, they are playing somewhere else! Our technology can locate them, target them directly in their homes, and show them what they are missing out on. Our marketing campaigns drive them back into your business.
Direct Mail Supercharger
Our technology started in the direct mail space. We can match your address files and target 50-60% of the home IP addresses in any given list. This means that we can target these customers individually with both digital and video ads and they will also receive your direct mail. This has proven time and time again to increase direct mail conversions up to 50%!
At CMS we have over 20 years of experience with direct mail. Besides being able to handle any direct mail campaign like most mail vendors you're currently working with, CMS can utilize our technology to mail to your uncarded players for the first time! (any shape, size, data, or widget) with the fastest turn times in the country. It's that easy.
Data Driven Targeted Social Media
Any marketing agency can do basic social media. What they CAN'T do, is bring their own active player data to the table and utilize our technology to hit them directly on social media with no waste. Then analyze the customers we targeted and track them back to their home address and finally to their player ID when they convert on property. Turn social media into more than clicks, impressions, and fluff. At CMS we turn social media into a ROI producing trackable campaign! No gimmicks, predictive data, no fluff...just results!
Personalized Focused OTT/Streaming
OTT is a good marketing option. CMS makes it a GREAT marketing option with its ability to target specific data and show your ads to active players only. No more waste. If you're going to use a technology use it right! Hit the people you want to see your ads and continue to drive your message to who you want to see it most...PLAYERS! No geo-fencing, clusters of homes, or predictive analytics...
Innovative Intent to Home Marketing
Our newest technology combines keyword-based audience generation with online signals like browsing behaviors, social media engagements, and purchase patterns. This ensures your ads reach high intent users, boosting your ROI with cutting edge, technology and deep consumer insights. CMS connects you with your target audience, delivering exceptional results and enhancing your market strategy. Now take the power of keyword-based online signals and predictive data and match it directly to a home address. Why is that important? When those targets convert on your casino floor we will be able to match those conversions to their player ID and produce tangible results!!
Content Creation
At CMS we know that in today's day and age content is king! The question is why is it so expensive? When we partner with a client we offer services for projects large and small at extremely competitive pricing. Why? Because we know our clients need that content to tell their story and we need great content to drive traffic! It's a win-win for everyone. From full crews and cast members to social media content and voice-overs we are here to bring your dreams to life.