fueling your success
"We know at least half of our marketing is working...we just don't know which half!"
Does this sound familiar to you? At CMS we've designed our strategies to be driven by trackability. Our motto is: if you can't track the conversion to a player ID, it doesn't count! Did you know that most marketing agencies avoid trackability altogether? They're more like suckerfish – they want to connect with you and tag along for the ride month in and month out. At CMS, our technology sets us apart! Let's explain how we do it!
The Holy Trinity
Our technology utilizes a process of matching mobile advertising IDs (MAIDS) to a physical address through a home IP address. This allows us to target down to one square meter around that property. Most companies use clusters of 4-12 homes, cookies, geo-fencing, predictive data, and other methods that dilute targeting, measurement, and waste money.
There are currently over 21 patents on this technology, with 7 more pending. Our system is ingesting over 2 trillion points of data per week, and it has an 8-petabyte data lake of proprietary mobile location data.
"This sounds familiar I think we are already doing that"
You're NOT! Marketing agencies have mastered the art of packaging what they can do and making it sound similar to new technology to maintain accounts. What sets CMS apart is the ability to track a player's cell phone MAID back to their personal home address, market directly into that specific home, and match the conversion back to a specific player ID inside your monthly sales data! The days of showing you impressions, CTRs, reach, and frequency are over. Real tangible trackable results are here to stay!
What Do You Have To Lose
Stop living in the past with traditional media that leaves you with no data and no ability to retarget the customers who engaged in your content. Let us show you what your advertising strategy could look like!
Experience Matters
don't roll the dice on your marketing strategy
The Blueprint for Success!
Casino marketing is a complex game that is constantly changing – from crafting marketing plans to player development strategies to running impactful media campaigns and proving results. Success comes from building a marketing strategy focused on meeting your unique goals while cutting waste and delivering trackable results on the casino floor.
At Casino Marketing Solutions, we specialize in leveraging cutting-edge technology to develop campaigns that drive market growth. With over 20 years of experience in the Gaming and various Entertainment industries, our expert team knows how to enhance your brand's online presence, attract new players to your casino, re-engage the players you have lost, and track conversions down to each individual player ID.
While other marketing agencies are filling your emails with meaningless stats and fluff that you can’t measure or track to an increase in revenue CMS continues to lead the charge in what matters most, trackable casino win!
While your competitors are just spinning their reels, we will keep you focused on winning the game!
brand management
traditional media
brand management
At CMS, we understand the importance of your brand strategy in shaping how your target market perceives your product. Our team is dedicated to not only aiding in the growth of your brand, but also to ensuring its ongoing development. Whether it's brand development, brand management, or complete rebranding campaigns, our team is prepared to help you achieve success.
Road Map
traditional media
brand management
At CMS, we do more than just take your order. Our team is prepared to work closely with your team on a range of services, from player analytics to content creation and brand development. We will effectively tell your story in a compelling manner across various digital platforms to ensure that your company leads the pack. Our strength lies in creating the road map that leads to your success!
traditional media
traditional media
traditional media
Media planning and placement are essential components of any marketing plan. CMS has specialized in traditional, digital, and social media for over 20 years. Whether it’s TV or radio, social media, or OTT and streaming, our team will deliver exceptional results. Additionally, CMS has the ability to utilize its patented technology to track various forms of media back to a player ID, adding another layer of trackability for your team.
Digital Marketing
Digital Marketing
traditional media
Our social media capabilities dominate the competition. Gone are the days of predictive data and geo-fencing. CMS can target the exact players you want to see your message with zero waste! Active players, conquest players, uncarded players, reacquisition, and retention lists we can market directly to them! Not only can we target them but when they convert on your casino floor we can track those conversions down to a specific player ID for trackable results! No more vague statistics and empty promises – just tangible results!
direct mail
Digital Marketing
content creation
Direct mail has been a staple of our business model since its inception. While we prioritize technology and digital campaigns, this tool remains readily available. Our most impressive campaign involves the ability to target and mail to your uncarded regular players. For the first time ever, you can reach out to your uncarded players with offers for player sign-ups, retention, or to increase their frequency of play with specialized offers.
content creation
Digital Marketing
content creation
Content is king! At CMS, we are passionate about bringing your story to life. Whether it's a major rebranding campaign, a TV commercial, or social media content, our team is dedicated to exceeding your expectations. Our in-house production team is fast and efficient because we understand the importance of delivering your message to your audience. We would be thrilled to take on your next project!